Sage

Mustard Yellow

Yellow / +

Beige

Yellow-Orange / -

Brown

Orange / +

Coral

Orange-Red / -

Ochre

Orange-Red / +

Red

Red / base

Maroon

Red / +

Purple

Red-Purple / base

Eggplant

Red-Purple / +

Violet

Purple / base

Dark Violet

Purple / +

Lavender

Purple-Blue / -

Cobalt

Purple-Blue / base

Blueberry

Purple-Blue / +

Blue

Blue / base

Dark Blue

Blue / +

Emerald

Blue-Green / +

Lime

Green / -

Green

Green / base

Dark Green

Green / +

Chartreuse

Green-Yellow / -

Grass Green

Green-Yellow / base

Olive

Green-Yellow / +

Grey

Neutral / base

Black

Neutral / base

Thinking

Knowledge & Experiential

Weighty

Communication

Logical

Communication

Independent

Believes

Analytical

Knowledge & Experiential

Enlightening

Behavior

Convincing

Communication

Expert

Knowledge & Experiential

Explanatory

Communication

Mature

Behavior

data

Functional

knowledge-sharing

Functional

construction

Functional

proсess

Functional

learning

Symbolic

wisdom

Functional

analytics

Symbolic

technology

Functional

science

Symbolic

detailing

Experiential

Sharp sans-serif

Sharp • sans-serif

Bold with serifs

Bold • with serifs

Elegant with serifs

Elegant • with serifs

Neutral with serifs

Neutral • with serifs

Neutral sans-serif

Neutral • sans-serif

Neutral handwritten

Neutral • handwritten

Squares

Endurance, Patience...

Horizontal lines

Passive movement, Predictability...

Vertical lines

Activity, Upward aspiration...

Diagonal lines

Struggle, Overcoming passivity...

Cells

Order, Goal...

Hexagons

Inner peace, Tranquility...

Progressive

1-9. Absurd – Scientific

Smart

1-9. Absurd – Scientific

Scientific

1-9. Absurd – Scientific

East Asian Ethnic

Military – Generals

Minimalism

Smart Casual

Casual Chic

Tight arrangement

Energy, Excitement, Action

Free arrangement

Calmness, Tranquility, Harmony

Systematic arrangement

Formality, Control, Order, Stability, System

Chaotic arrangement

Impulsiveness, Passion, Emotions, Impulse

Vertically symmetrical

Reliability, Stability, Predictability

Vertically asymmetric

Dynamics, Changes, Aspirations, Path

Minimalism

Lots of white space; Simple geometric forms; Limited palette; Thin lines; No decoration

Victorian

Intricate patterns; Dark tones; Gothic font; Ornaments; Victorian aesthetics; Detail

Classical

Symmetry; Harmony; Antique motifs; Restraint; Elegance; Timelessness

Geometric 2D

Simple forms; Bright colors; Clear lines; Geometry; Balance; Rhythm

Parametric

Algorithms; Complex structures; Organic geometry; Parameters; Generativity; Innovation

Frasurbane

Elegance; Warmth; Vintage hues; Sophistication; Comfort; Nostalgia

Retro Minimalism

Vintage colors; Simple forms; Retro fonts; Cleanliness; Nostalgia; Restraint

Monochrome & Duotone

Limited palette; Contrast; Elegance; Form focus; Graphic quality; Cleanliness

Modern

Geometry; Functionality; Primary colors; Grid; Rationality; 'Form follows function'

Data Visualization

Charts; Diagrams; Infographics; Precision; Informativeness; Visual analytics

Geometric 3D

3D forms; Geometry; Volume; Shadows; Modernity; Tech feel

Glassmorphism

Semi-transparency; Background blur; Soft shadows; Light borders; Multi-layering; Airiness

Ancient Images

Statues; Columns; Marble; Classics; Eternity; Harmony