Tools

Practical tools for working with archetypes

Colors & Design

Tools for working with colors, palettes and gradients

Color Picker

Advanced color picker with conversions and variations

BETA
Color Picker Color Picker
Gradient Maker

Create and export beautiful gradients

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Gradient Maker Gradient Maker
Gradient Palette

Generate color palette between two colors

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Gradient Palette Gradient Palette
Contrast Checker

Check color contrast for WCAG compliance

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Contrast Checker Contrast Checker

Typography

Tools for working with fonts

Font Pairing

Suggested font pairs by archetype

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Font Pairing Font Pairing

Visuals

Tools for creating visual concepts

Moodboard

Assemble visual assets for an archetype

Moodboard Moodboard

Tone & Voice

Tools for working with communication tone

Tone Checker

Validate copy against tone of voice

Tone Checker Tone Checker

Branding & Archetypes

Tools for finding archetypes and brand audit

Style Auditor

Audit brand elements against archetype

Style Auditor Style Auditor
Brand Archetype Finder

Find the right archetype for your brand

Brand Archetype Finder Brand Archetype Finder
Entrepreneur Archetype

Discover your entrepreneurial archetype

Entrepreneur Archetype Entrepreneur Archetype
Personal Archetype

Find your personal archetype

Personal Archetype Personal Archetype
Brand Book Generator

Create a brand book online: visuals, tone and export
Strategy Book Generator

Create a strategy book based on archetypes and business niche

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Brand Monitoring

Monitor brands, including your own: mentions and changes