Tools

Practical tools for working with archetypes

Colors & Design

Tools for working with colors, palettes and gradients

Color Picker

Advanced color picker with conversions and variations

Gradient Maker

Create and export beautiful gradients

Gradient Palette

Generate color palette between two colors

Contrast Checker

Check color contrast for WCAG compliance

Palette Generator

Generate color palettes aligned with archetypes

Typography

Tools for working with fonts

Font Pairing

Suggested font pairs by archetype

Visuals

Tools for creating visual concepts

Moodboard

Assemble visual assets for an archetype

Tone & Voice

Tools for working with communication tone

Tone Checker

Validate copy against tone of voice

Branding & Archetypes

Tools for finding archetypes and brand audit

Style Auditor

Audit brand elements against archetype

Brand Archetype Finder

Find the right archetype for your brand

Entrepreneur Archetype

Discover your entrepreneurial archetype

Personal Archetype

Find your personal archetype

Brand Book Generator

Create a brand book online: visuals, tone and export

Strategy Book Generator

Create a strategy book based on archetypes and business niche

Brand Monitoring

Monitor brands, including your own: mentions and changes

Discover

Explore films, designers and graphic styles from the site, organized by archetype

Cast a Brand

Browse films by archetype: real cast, trailers and ratings

Designer Lookbook

Designers who already work in the visual language of your archetype

Compare two graphic styles by their real shared colors, shapes and compositions