Shapes
Learn shape psychology and how it affects brand perception
Archetype
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Circles
IdealUnityCommunity+20
Ovals
Conflict avoidanceUnwillingness to argueAnxiety+1
Squares
EndurancePatienceDown-to-earth+23
Triangles
LeadershipDeterminationEnergy+7
Rectangles
VariabilityUncertaintyCuriosity+6
Rhombuses
FemininityFertilityFruitfulness+5
Horizontal lines
Passive movementPredictabilityRest+3
Vertical lines
ActivityUpward aspirationGrowth+2
Diagonal lines
StruggleOvercoming passivityRight – diagonal of ascent+1
Cells
OrderGoalPerseverance+3
Ribbons and vignettes
PurposefulnessPassionRespect+3
Polka dots
InfantilityNaivetyRhythm+7
Flowers
CarefreenessLoveRomance+3
Broken lines
ComplexityUnevennessStepwise+9
Wavy lines and spirals
Thirst for changeCreativityIntuition+8
Pentagons
HealthEternityPerfection+2
Hexagons
Inner peaceTranquilityHarmony+8
Stars and sparks
MysteryInspirationAchievement+4
Hearts
Good moodLoveRomance+2
Organic shapes
NaturalnessNaturalFreshness+5