Shapes
Learn shape psychology and how it affects brand perception
Circles
Ideal Unity Community +20
Ovals
Conflict avoidance Unwillingness to argue Anxiety +1
Squares
Endurance Patience Down-to-earth +23
Triangles
Leadership Determination Energy +7
Rectangles
Variability Uncertainty Curiosity +6
Rhombuses
Femininity Fertility Fruitfulness +5
Horizontal lines
Passive movement Predictability Rest +3
Vertical lines
Activity Upward aspiration Growth +2
Diagonal lines
Struggle Overcoming passivity Right – diagonal of ascent +1
Cells
Order Goal Perseverance +3
Ribbons and vignettes
Purposefulness Passion Respect +3
Polka dots
Infantility Naivety Rhythm +7
Flowers
Carefreeness Love Romance +3
Broken lines
Complexity Unevenness Stepwise +9
Wavy lines and spirals
Thirst for change Creativity Intuition +8
Pentagons
Health Eternity Perfection +2
Hexagons
Inner peace Tranquility Harmony +8
Stars and sparks
Mystery Inspiration Achievement +4
Hearts
Good mood Love Romance +2
Organic shapes
Naturalness Natural Freshness +5