Colors

Explore the psychology of 500+ colors and their connection to brand archetypes

Lemon Yellow

Yellow / -

Yellow

Yellow / base

Mustard Yellow

Yellow / +

Beige

Yellow-Orange / -

Yellow-Orange

Yellow-Orange / base

Caramel

Yellow-Orange / +

Peach

Orange / -

Orange

Orange / base

Brown

Orange / +

Coral

Orange-Red / -

Orange-Red

Orange-Red / base

Ochre

Orange-Red / +

Pink

Red / -

Red

Red / base

Maroon

Red / +

Raspberry

Red-Purple / -

Purple

Red-Purple / base

Eggplant

Red-Purple / +

Lilac

Purple / -

Violet

Purple / base

Dark Violet

Purple / +

Lavender

Purple-Blue / -

Cobalt

Purple-Blue / base

Blueberry

Purple-Blue / +

Light Blue

Blue / -

Blue

Blue / base

Dark Blue

Blue / +

Mint

Blue-Green / -

Turquoise

Blue-Green / base

Emerald

Blue-Green / +

Lime

Green / -

Green

Green / base

Dark Green

Green / +

Chartreuse

Green-Yellow / -

Grass Green

Green-Yellow / base

Olive

Green-Yellow / +

White

Neutral / base

Grey

Neutral / base

Black

Neutral / base