Archetypes
12 fundamental brand archetypes
Child
Focused on self-discovery, freedom, and personal growth. These archetypes value independence, knowledge, courage, and authenticity.
Adult
Driven by mastery, transformation, and control. These archetypes value competence, power, innovation, and creating meaningful change.
Parent
Centered on relationships, care, and belonging. These archetypes value connection, community, love, and authentic human experiences.
