Neutral sans-serif
Universal modern sans-serif with excellent readability on all media. Most common choice for digital products and modern design.
Font Characteristics
• Neutral forms
• High readability
• Universality
• Modern look
• Balance
✓ When to Use
• Websites
• Applications
• UI/UX
• Corporate materials
• Presentations
✗ Avoid If
• When strong personality needed
• Art projects
• When need to stand out
Pairing Tips
Most universal font. Pairs with all types. Can be used monochromatically in all weights.
Usage Examples
App Interface
ui
Provides readability and clarity
Website Text
body
Comfortable for extended reading
Visual Characteristics
weight
regular
width
normal
contrast
none
legibility
very_high
formality
neutral
Brand Examples
Технологии
Uses in all products
Microsoft
Технологии
Uses in systems
Airbnb
Технологии/Путешествия
Uses in interface
Uber
Технологии/Транспорт
Uses in app
In this database
- Archetypes
- 7 of 12
- Same archetype set
- 1 of 21
- Rarest archetype
- Innocent — 4 of 21
Updated: