Neutral with serifs
Classic universal serif font with excellent readability and balanced proportions. Ideal for long texts and traditional publications.
Font Characteristics
• Balanced proportions
• Classic serifs
• Neutral character
• High readability
• Universality
✓ When to Use
• Books and publications
• Newspapers
• Blogs
• Official documents
• Educational materials
✗ Avoid If
• When strong character needed
• Very modern brands
• When need to stand out
Pairing Tips
Universal in pairings. Works with all sans-serif fonts. Can be used monochromatically.
Usage Examples
Article Text
body
Provides comfortable reading
Publication Heading
heading
Creates professional look
Visual Characteristics
weight
regular
width
normal
contrast
medium
legibility
very_high
formality
neutral
Brand Examples
The Economist
Медиа
Uses for articles
Medium
Публикации
Uses for texts
The Guardian
Медиа
Uses in publication
In this database
- Archetypes
- 5 of 12
- Same archetype set
- 1 of 21
- Rarest archetype
- Everyman — 5 of 21
Updated: