Bold with serifs
Powerful font with thick serifs and high contrast. Creates impression of strength, confidence, and reliability.
Font Characteristics
• Thick serifs
• Heavy weight
• High contrast
• Strong visual presence
• Excellent readability
✓ When to Use
• Newspapers and publications
• Headings
• Sports brands
• Men's products
• Serious topics
✗ Avoid If
• Feminine brands
• Children's products
• Minimalist design
• Small text sizes
Pairing Tips
Works great as heading font with light serif or sans-serif for body. Creates strong hierarchy.
Usage Examples
Newspaper Headline
heading
Attracts attention and creates authority
Sports Event Poster
display
Emphasizes strength and energy
Visual Characteristics
weight
bold
width
normal
contrast
high
legibility
high
formality
formal
Brand Examples
The New York Times
Медиа
Uses in headlines
Harley-Davidson
Мотоциклы
Uses in branding
In this database
- Archetypes
- 3 of 12
- Same archetype set
- 1 of 21
- Rarest archetype
- Hero — 5 of 21
Updated: