Graphic Styles

Modern

Clean, functional 20th century modernism. Bauhaus, De Stijl, geometry and function.

Modern

Colors

5
YellowRedBlueWhiteBlack

Style Characteristics

• Geometry

• Functionality

• Primary colors

• Grid

• Rationality

• 'Form follows function'

✓ When to Use

• For architecture, design, education when clarity and functionality are needed.

✗ Avoid If

• Emotionality or ornamentation are needed.

Usage Examples

Architecture firm

branding

Design school

branding

Modern art museum

branding

Brand Examples

Bauhaus

Education

Source of modernism

IKEA

Retail

Democratic modernism

Braun

Tech

Functional design

In this database

Same archetype set
3 of 50
Linked entries
5

Style DNA

90s NostalgiaAbstract SurrealismAmerican PunkAncient ImagesArt DecoArt NouveauAvant-gardeBrutalismClassicalClose-up and DetailingComics and Pop ArtComplex MaximalismData VisualizationEmpireExperimental TypographyExpressionismFlatFrasurbaneGeometric 2DGeometric 3DGlassmorphismGothicGrungeHolographicMedieval ModernMemphisMinimalismMonochrome & DuotoneOptical IllusionsParametricPsychedelicRealistic SurrealismRetro MinimalismRetrofuturismSoft GradientsSwiss InternationalTotalitarianVictorian

Archetypes

3

Creator

Ruler

Sage

See Also

Minimalism

Minimalism

Lots of white space; Simple geometric forms; Limited palette; Thin lines; No decoration

Data Visualization

Data Visualization

Charts; Diagrams; Infographics; Precision; Informativeness; Visual analytics

Glassmorphism

Glassmorphism

Semi-transparency; Background blur; Soft shadows; Light borders; Multi-layering; Airiness

Monochrome & Duotone

Monochrome & Duotone

Limited palette; Contrast; Elegance; Form focus; Graphic quality; Cleanliness

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