Graphic Styles

Data Visualization

Data as art. Charts, diagrams, infographics become main visual language.

Data Visualization

Shapes

3
CirclesRectanglesCells

Compositions

2
Systematic arrangementVertically symmetrical

Brand Attributes

3
SystematicClearAnalytical

Style Characteristics

• Charts

• Diagrams

• Infographics

• Precision

• Informativeness

• Visual analytics

✓ When to Use

• For tech, finance, science when data is key message.

✗ Avoid If

• Emotionality or simplicity are needed.

Usage Examples

Fintech startup

website

Analytics platform

website

Scientific publication

branding

Brand Examples

Bloomberg

Finance

Terminals with visualization

Tableau

Tech

Visualization platform

The Economist

Media

Infographics in journalism

In this database

Same archetype set
3 of 50
Linked entries
8

Style DNA

90s NostalgiaAbstract SurrealismAmerican PunkAncient ImagesArt DecoArt NouveauAvant-gardeBrutalismClassicalClose-up and DetailingComics and Pop ArtComplex MaximalismEmpireExperimental TypographyExpressionismFlatFrasurbaneGeometric 2DGeometric 3DGlassmorphismGothicGrungeHolographicMedieval ModernMemphisMinimalismModernMonochrome & DuotoneOptical IllusionsParametricPsychedelicRealistic SurrealismRetro MinimalismRetrofuturismSoft GradientsSwiss InternationalTotalitarianVictorian

Archetypes

3

Creator

Ruler

Sage

See Also

Minimalism

Minimalism

Lots of white space; Simple geometric forms; Limited palette; Thin lines; No decoration

Modern

Modern

Geometry; Functionality; Primary colors; Grid; Rationality; 'Form follows function'

Glassmorphism

Glassmorphism

Semi-transparency; Background blur; Soft shadows; Light borders; Multi-layering; Airiness

Monochrome & Duotone

Monochrome & Duotone

Limited palette; Contrast; Elegance; Form focus; Graphic quality; Cleanliness

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