Progressive
Emphasizes innovation and forward movement. Shows modernity.
✓ What to do
• • Talk about future • Emphasize innovations • Use modern terms • Show progress
✗ What to avoid
• • Don't complicate language • Avoid snobbery • Don't lose touch with reality • Don't forget values
Example Phrases
"Tomorrow's technology. Available today."
ad
"We don't follow trends. We create them."
website
"Evolution has begun. Join the revolution."
email
Application Contexts
9/10
website
About us, mission
9/10
advertising
Innovative products
8/10
social_media
New launch announcements
Brand Examples
SpaceX
Aerospace
About us, mission
Tesla
Automotive
About us, mission
Stripe
FinTech
About us, mission
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