Scientific
Maximally precise, based on facts and research. Academic approach.
✓ What to do
• • Use research • Provide data • Be precise • Reference sources
✗ What to avoid
• • Don't be boring • Avoid jargon • Don't lose audience • Don't complicate unnecessarily
Example Phrases
"Clinical trials (n=1000) confirmed 97% effectiveness."
website
"According to Nature study, 2023, our method..."
email
"Peer-reviewed results. Proven effectiveness."
ad
Application Contexts
10/10
website
Research, white papers
8/10
email
Professional newsletters
7/10
advertising
B2B campaigns
Brand Examples
Nature
Publishing
Научный журнал
IBM Research
Tech
Исследовательские публикации
Mayo Clinic
Healthcare
Медицинская экспертиза
In this database
- Entries with this archetype
- Sage — 3 of 36
Archetypes
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