Promising
Focuses on possibilities and future results. Inspires achievements.
✓ What to do
• • Talk about results • Paint the future • Use 'imagine' • Inspire to dream
✗ What to avoid
• • Don't exaggerate • Avoid empty promises • Don't ignore present • Don't create unrealistic expectations
Example Phrases
"Imagine: you wake up refreshed every day."
ad
"In a month, you won't recognize yourself. Start today."
email
"Your future starts here. Ready for change?"
website
Application Contexts
10/10
advertising
Motivational campaigns
9/10
email
Welcome series
9/10
website
Landing pages
Brand Examples
Nike
Sportswear
Landing pages
Tesla
Automotive
Landing pages
Duolingo
EdTech
Landing pages
In this database
- Entries with this archetype
- Magician — 6 of 36
Archetypes
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