Optimistic

Positive view on everything. Sees opportunities, not problems.

✓ What to do

• • Focus on good • Inspire • Create hope • Be positive

✗ What to avoid

• • Don't ignore problems • Avoid toxic positivity • Don't be naive • Don't lose reality

Example Phrases

"The best is yet to come! Together we'll create the future 🌟"

email

"Every day is a new opportunity. Start today!"

ad

"Yes, we can! And we will succeed! 💪"

social

Application Contexts

10/10
advertising

Positive campaigns

9/10
social_media

Motivational content

8/10
email

Welcome emails

Brand Examples

Coca-Cola

FMCG

Motivational content

Disney

Entertainment

Motivational content

Lego

Toys

Motivational content

In this database

Archetypes
2 of 12
Same archetype set
2 of 36
Rarest archetype
Creator — 6 of 36

Archetypes

2

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