Informative
Rich with useful information. Educational approach.
✓ What to do
• • Share knowledge • Provide value • Explain in detail • Be useful
✗ What to avoid
• • Don't overload • Avoid complexity • Don't lose structure • Don't forget readability
Example Phrases
"5 facts about the product: 1) ... 2) ... 3) ... 4) ... 5) ..."
email
"Complete guide: what, how, why, when, and what for."
website
"Research showed: data, conclusions, recommendations."
ad
Application Contexts
10/10
email
Educational newsletters
10/10
website
Blog, articles
8/10
social_media
Infographics
Brand Examples
HubSpot
Tech
Blog, articles
The New York Times
Media
Blog, articles
Wikipedia
Education
Blog, articles
In this database
- Entries with this archetype
- Creator — 6 of 36
Archetypes
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