Intriguing
Sparks curiosity, leaves things unsaid. Engages through interest.
✓ What to do
• • Ask questions • Create intrigue • Use cliffhangers • Hint at more
✗ What to avoid
• • Don't deceive • Avoid clickbait • Don't irritate with vagueness • Don't forget to deliver
Example Phrases
"What happens April 1st will change everything. Stay tuned."
social
"Only 3 people know this formula. Want to be the 4th?"
ad
"The email you've been waiting for. But didn't expect to read."
email
Application Contexts
10/10
social_media
Teasers and announcements
9/10
advertising
Intriguing creatives
7/10
email
Mysterious subject lines
Brand Examples
Tesla
Automotive
Intriguing creatives
Apple
Tech
Intriguing creatives
Netflix
Entertainment
Intriguing creatives
In this database
- Entries with this archetype
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Archetypes
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