Transformative
Promises change and transformation. Focus on metamorphosis.
✓ What to do
• • Talk about change • Show before/after • Inspire transformation • Promise results
✗ What to avoid
• • Don't exaggerate • Avoid unrealistic promises • Don't ignore effort • Don't forget reality
Example Phrases
"You won't recognize yourself in 90 days. Ready to change?"
ad
"From who you are to who you want to be. Begin the journey."
email
"Transformation starts today. First step is yours."
website
Application Contexts
10/10
advertising
Transformation programs
9/10
email
Course onboarding
9/10
website
Landing pages
Brand Examples
Weight Watchers
Wellness
Course onboarding
Transformation.com
Fitness
Course onboarding
Tony Robbins
Education
Course onboarding
In this database
- Entries with this archetype
- Magician — 6 of 36
Archetypes
1Updated: