Neutral sans-serif
Universal modern sans-serif with excellent readability on all media. Most common choice for digital products and modern design.
Archetypes
7Font Characteristics
• Neutral forms
• High readability
• Universality
• Modern look
• Balance
✓ When to Use
• Websites
• Applications
• UI/UX
• Corporate materials
• Presentations
✗ Avoid If
• When strong personality needed
• Art projects
• When need to stand out
Pairing Tips
Most universal font. Pairs with all types. Can be used monochromatically in all weights.
Usage Examples
App Interface
uiProvides readability and clarity
Website Text
bodyComfortable for extended reading
Visual Characteristics
weight
regularwidth
normalcontrast
nonelegibility
very_highformality
neutralBrand Examples
Uses in all products
Microsoft
ТехнологииUses in systems
Airbnb
Технологии/ПутешествияUses in interface
Uber
Технологии/ТранспортUses in app