Caregiver
Child
Colors
23 colors
Mustard Yellow
Yellow / +
Beige
Yellow-Orange / -
Yellow-Orange
Yellow-Orange / base
Peach
Orange / -
Brown
Orange / +
Ochre
Orange-Red / +
Red
Red / base
Maroon
Red / +
Lilac
Purple / -
Lavender
Purple-Blue / -
Cobalt
Purple-Blue / base
Blueberry
Purple-Blue / +
Light Blue
Blue / -
Blue
Blue / base
Mint
Blue-Green / -
Turquoise
Blue-Green / base
Lime
Green / -
Green
Green / base
Dark Green
Green / +
Chartreuse
Green-Yellow / -
Grass Green
Green-Yellow / base
White
Neutral / base
Grey
Neutral / base
Brand Attributes
10 attributes
Brand Values
10 values
Feelings
17 feeling pairs


Closedness
anger
Openness
kindness


Aggressiveness
anger
Friendliness
kindness


Irritated
anger
Serene
kindness


Gloating
anger
Empathy
kindness


Suspicion
anger
Naivety
kindness


Hostility
anger
Benevolence
kindness


Offend
anger
Protect
kindness


Alienation
apprehension
Belonging
trust


Anxiety
apprehension
Safety
trust


Uncertainty
apprehension
Predictability
trust


Pessimism
apprehension
Optimism
trust


Thoughtless
apprehension
Thoughtful
trust


Infantile
apprehension
Mature
trust


Unnatural
apprehension
Natural
trust


Irritated
apprehension
Calm
trust


Indifference
dislike
Passion
love


Apathy
anger
Help
kindness
Typography
6 fonts
Shapes
7 shapes


Circles
Ideal, Unity...


Squares
Endurance, Patience...


Horizontal lines
Passive movement, Predictability...


Polka dots
Infantility, Naivety...


Flowers
Carefreeness, Love...


Hexagons
Inner peace, Tranquility...


Organic shapes
Naturalness, Natural...
Tone of Voice
3 tones
Fashion Styles
6 styles
Graphic Styles
9 styles

Brutalism
Heavy typography; Concrete textures; Monolithic forms; Rough edges; Asymmetry; Minimal color

Swiss International
Modular grid; Helvetica/Univers; Objective photography; Lots of white space; Clear hierarchy; Neutrality

Classical
Symmetry; Harmony; Antique motifs; Restraint; Elegance; Timelessness

Smooth Contour 2D
Smooth lines; Organic forms; Softness; Friendliness; Continuity; Harmony

Frasurbane
Elegance; Warmth; Vintage hues; Sophistication; Comfort; Nostalgia

Retro Minimalism
Vintage colors; Simple forms; Retro fonts; Cleanliness; Nostalgia; Restraint

Inflated 3D
Inflated forms; Softness; Gloss; Playfulness; Volume; Lightness

Close-up and Detailing
Close-up; Detailing; Textures; Realism; Photography; Intimacy

Soft Gradients
Gradients; Smoothness; Softness; Airiness; Modernity; Calmness
In this database
- Colors
- 23
- Shapes
- 7
- Graphic Styles
- 9
- Fashion Styles
- 6
- Tone of Voice
- 3
- Feelings
- 17
- Brand Attributes
- 10
- Brand Values
- 10
- Font Families
- 6
- Designers
- 21
- Films
- 368
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