Relevant
Modern, aware of trends. Talks about what's important now.
✓ What to do
• • Follow trends • Be in the moment • Talk about important • React quickly
✗ What to avoid
• • Don't chase hype • Avoid superficiality • Don't lose values • Don't forget eternal
Example Phrases
"In light of recent events, we decided..."
email
"Everyone's talking about this right now. Here's our view."
social
"Trend 2024: adapt or fall behind."
ad
Application Contexts
10/10
social_media
Newsjacking
8/10
email
Timely newsletters
8/10
advertising
Trend-led campaigns
Brand Examples
Tech
Timely newsletters
BuzzFeed
Media
Timely newsletters
Zara
Fashion
Timely newsletters
In this database
- Archetypes
- 2 of 12
- Same archetype set
- 1 of 36
- Rarest archetype
- Caregiver — 3 of 36
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