Explorer

Lemon Yellow

Yellow / -

Yellow

Yellow / base

Mustard Yellow

Yellow / +

Yellow-Orange

Yellow-Orange / base

Brown

Orange / +

Coral

Orange-Red / -

Orange-Red

Orange-Red / base

Ochre

Orange-Red / +

Red

Red / base

Purple

Red-Purple / base

Eggplant

Red-Purple / +

Violet

Purple / base

Lavender

Purple-Blue / -

Cobalt

Purple-Blue / base

Light Blue

Blue / -

Lime

Green / -

Chartreuse

Green-Yellow / -

Olive

Green-Yellow / +

Grey

Neutral / base

Mobile

Behavior

Secretive

Communication

Freedom-loving

Believes

Independent

Believes

Eager

Behavior

Natural

Appearance

Seeking

Behavior

Progressive

Knowledge & Experiential

Curious

Knowledge & Experiential

Individual

Communication

volatility

Symbolic

independence

Symbolic

experiment

Experiential

autonomy

Relational

mobility

Functional

freedom

Symbolic

pathway

Symbolic

adventure

Experiential

curiosity

Experiential

restlessness

Functional

Sharp sans-serif

Sharp • sans-serif

Sharp handwritten

Sharp • handwritten

Bold sans-serif

Bold • sans-serif

Neutral with serifs

Neutral • with serifs

Neutral sans-serif

Neutral • sans-serif

Neutral handwritten

Neutral • handwritten

Triangles

Leadership, Determination...

Rectangles

Variability, Uncertainty...

Diagonal lines

Struggle, Overcoming passivity...

Wavy lines and spirals

Thirst for change, Creativity...

Organic shapes

Naturalness, Natural...

Light

10-18. Casual – Formal

Narrative

10-18. Casual – Formal

Instructive

10-18. Casual – Formal

English

Equestrian (derby)

Romantic

Pastoral

Victorian

Boho

Safari

Country

African Ethnic

Hawaiian Ethnic

Latin American Ethnic (Gaucho)

Hippie

Military – Pilots

Military – Hussars

Sporty

Tight arrangement

Energy, Excitement, Action

Chaotic arrangement

Impulsiveness, Passion, Emotions, Impulse

Vertically asymmetric

Dynamics, Changes, Aspirations, Path

Abstract Surrealism

Smooth organic forms; Unexpected combinations; Unreal colors; Dreaminess; Multi-layering; Ambiguity

Bold Characters

Exaggerated features; Bright facial expressions; Charisma; Dynamics; Humor; Recognition

Gothic

Gothic fonts; Dark tones; Religious symbols; Mysticism; Medieval; Drama

Memphis

Chaotic forms; Neon colors; Zigzags and waves; Mismatched patterns; Irony; Asymmetry

Grunge

Dirty textures; Worn effects; Rough typography; Dark tones; Chaos; Analog effect

Retrofuturism

Vintage forms; Futuristic elements; Retro palette; Space theme; Nostalgia; Optimism

Voxel

Cubic forms; Pixelation; Blockiness; Gaming aesthetics; Nostalgia; 3D

Psychedelic

Wavy forms; Kaleidoscopic patterns; Acid colors; Optical illusions; Organic shapes; Transcendence

Holographic

Iridescence; Holograms; Metallics; Futurism; Magic; Rainbow effect

Metaverse

3D graphics; Holographic effects; Neon glow; Cyberpunk palette; Futurism; Digital textures