Instructive

Teaches and guides. Clear instructions and guidelines.

✓ What to do

• • Give clear steps • Use structure • Be consistent • Explain 'why'

✗ What to avoid

• • Don't complicate • Avoid condescension • Don't overload with info • Don't be too dry

Example Phrases

"Step 1: Open the app. Step 2: Tap 'Start'..."

email

"Important: Follow these rules for best results."

website

"We recommend: Use this feature to..."

ad

Application Contexts

10/10
email

Onboarding

10/10
website

How-to guides

9/10
customer_service

Problem solving

Brand Examples

IKEA

Retail

Инструкции по сборке

Google Support

Tech

Help центр

Duolingo

EdTech

Обучающие уроки

In this database

Archetypes
2 of 12
Same archetype set
1 of 36
Rarest archetype
Explorer — 3 of 36

Archetypes

2

Updated: