Instructive
Teaches and guides. Clear instructions and guidelines.
✓ What to do
• • Give clear steps • Use structure • Be consistent • Explain 'why'
✗ What to avoid
• • Don't complicate • Avoid condescension • Don't overload with info • Don't be too dry
Example Phrases
"Step 1: Open the app. Step 2: Tap 'Start'..."
email
"Important: Follow these rules for best results."
website
"We recommend: Use this feature to..."
ad
Application Contexts
10/10
email
Onboarding
10/10
website
How-to guides
9/10
customer_service
Problem solving
Brand Examples
IKEA
Retail
Инструкции по сборке
Google Support
Tech
Help центр
Duolingo
EdTech
Обучающие уроки
In this database
- Archetypes
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- Rarest archetype
- Explorer — 3 of 36
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