Dry
Minimalistic, without emotions. Facts without embellishment.
✓ What to do
• • Be concise • Remove excess • Focus on facts • Save words
✗ What to avoid
• • Don't be cold • Avoid boredom • Don't lose humanity • Don't ignore emotions
Example Phrases
"Product. Price. Delivery. Order."
website
"Status: Shipped. Tracking: 123."
email
"Fact: It works. Details on website."
ad
Application Contexts
9/10
email
Transactional emails
8/10
website
Technical pages
7/10
customer_service
Order status updates
Brand Examples
Muji
Retail
Technical pages
Bloomberg Terminal
Finance
Technical pages
Swiss Railways
Transport
Technical pages
In this database
- Entries with this archetype
- Ruler — 6 of 36
Archetypes
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