Jester

Lemon Yellow

Yellow / -

Yellow

Yellow / base

Yellow-Orange

Yellow-Orange / base

Peach

Orange / -

Orange

Orange / base

Coral

Orange-Red / -

Orange-Red

Orange-Red / base

Pink

Red / -

Red

Red / base

Raspberry

Red-Purple / -

Lilac

Purple / -

Light Blue

Blue / -

Mint

Blue-Green / -

Turquoise

Blue-Green / base

Lime

Green / -

Green

Green / base

Chartreuse

Green-Yellow / -

Grass Green

Green-Yellow / base

Olive

Green-Yellow / +

Playful

Behavior

Positive

Believes

Spontaneous

Communication

Extravagant

Behavior

Cheerful

Communication

Energetic

Behavior

Impulsive

Behavior

Good-natured

Behavior

Joyful

Appearance

Ironic

Communication

candor

Experiential

game

Experiential

folly

Symbolic

live in the now

Experiential

joke

Relational

sarcasm

Experiential

immediacy

Relational

self-irony

Symbolic

entertainment

Experiential

laughter

Experiential

Round sans-serif

Round • sans-serif

Round handwritten

Round • handwritten

Sharp sans-serif

Sharp • sans-serif

Ornate handwritten

Ornate • handwritten

Crazy sans-serif

Crazy • sans-serif

Crazy handwritten

Crazy • handwritten

Neutral sans-serif

Neutral • sans-serif

Circles

Ideal, Unity...

Ovals

Conflict avoidance, Unwillingness to argue...

Rectangles

Variability, Uncertainty...

Rhombuses

Femininity, Fertility...

Horizontal lines

Passive movement, Predictability...

Vertical lines

Activity, Upward aspiration...

Cells

Order, Goal...

Broken lines

Complexity, Unevenness...

Wavy lines and spirals

Thirst for change, Creativity...

Hearts

Good mood, Love...

Organic shapes

Naturalness, Natural...

Absurd

1-9. Absurd – Scientific

Fun

1-9. Absurd – Scientific

Self-ironic

1-9. Absurd – Scientific

Gothic

English

Romantic

Victorian

Boho

Safari

Country

Hawaiian Ethnic

Disco

Punk

Sporty

Sport Casual

Swiss International

Modular grid; Helvetica/Univers; Objective photography; Lots of white space; Clear hierarchy; Neutrality

Bold Characters

Exaggerated features; Bright facial expressions; Charisma; Dynamics; Humor; Recognition

Comics and Pop Art

Black outlines; Ben-Day dots; Bright colors; Speech bubbles; Onomatopoeia; Dramatic flair

Massive Typography

Huge letters; Typography as art; Boldness; Hierarchy; Contrast; Expression

Anti-design

Rule breaking; Chaos; Provocation; Readability on edge; DIY aesthetics; Rebellion

90s Nostalgia

Gradients; Bright colors; WordArt; Pixels; CD-ROM aesthetics; Retro tech

Memphis

Chaotic forms; Neon colors; Zigzags and waves; Mismatched patterns; Irony; Asymmetry

Bubbles

Round forms; Gloss; Softness; Playfulness; Volume; Lightness

Optical Illusions

Optical effects; Geometry; Movement; Hypnosis; Black and white; Repetition

Inflated 3D

Inflated forms; Softness; Gloss; Playfulness; Volume; Lightness

Emoji

Emoji; Universality; Emotionality; Simplicity; Digital culture; Recognition