Fun
Light, positive, creates good mood. Uses humor without extremes.
✓ What to do
• • Use simple humor • Be positive • Create smiles • Stay friendly
✗ What to avoid
• • Don't go into sarcasm • Avoid dark humor • Don't mock customers • Don't lose professionalism
Example Phrases
"30% off! Your wallet says thank you 😊"
email
"Monday? Hang in there, we're with you!"
social
"Delivery faster than you can say 'wow'"
website
Application Contexts
9/10
social_media
Light content
8/10
email
Friendly newsletters
7/10
customer_service
Positive support
Brand Examples
Innocent
FMCG
Playful packaging and communication
Ben & Jerry's
FMCG
Fun flavor names
Mailchimp
Tech
Friendly interface
In this database
- Entries with this archetype
- Jester — 3 of 36
Archetypes
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