Hero

Brand Attributes

10 attributes

Fighting for

Behavior

Child

Strong-willed

Believes

Child

Principled

Communication

Child

Proud

Communication

Child

Motivating

Communication

Child

Brave

Believes

Child

Unwavering

Believes

Child

Persistent

Communication

Child

Formidable

Appearance

Child

Defiant

Behavior

Adult

Brand Values

10 values

joy of victory

Experiential

Child

championship

Experiential

Child

fight

Experiential

Child

energy

Experiential

Child

ambition

Experiential

Child

competition

Functional

Child

overcoming

Functional

Child

challenge

Functional

Child

speed

Functional

Child

courage

Symbolic

Child

Feelings

8 feeling pairs

Complexity

Insecurity

Simplicity

Confidence

Instability

Insecurity

Stability

Confidence

Secondary

Insecurity

Main

Confidence

Agitated

Insecurity

Balanced

Confidence

Mediocrity

Insecurity

Influence

Confidence

Lagging

Insecurity

First

Confidence

Shame

Insecurity

Pride

Confidence

Timid

Insecurity

Brave

Confidence

Typography

5 fonts

Sharp with serifs

Sharp • with serifs

Sharp sans-serif

Sharp • sans-serif

Bold with serifs

Bold • with serifs

Bold sans-serif

Bold • sans-serif

Neutral sans-serif

Neutral • sans-serif

Shapes

5 shapes

Triangles

Leadership, Determination...

Vertical lines

Activity, Upward aspiration...

Diagonal lines

Struggle, Overcoming passivity...

Broken lines

Complexity, Unevenness...

Stars and sparks

Mystery, Inspiration...

Tone of Voice

3 tones

Unyielding

19-28. Bold – Respectful

Energetic

19-28. Bold – Respectful

Relevant

19-28. Bold – Respectful

Fashion Styles

11 styles

Gothic

Equestrian (derby)

Empire

Hollywood Glamour

Military – Pilots

Military – Sailors

Military – Infantry

Military – Generals

Sporty

Sport Chic

Sport Casual

Compositions

2 compositions

Tight arrangement

Energy, Excitement, Action

Chaotic arrangement

Impulsiveness, Passion, Emotions, Impulse

Graphic Styles

9 styles