Hero

Lemon Yellow

Yellow / -

Brown

Orange / +

Coral

Orange-Red / -

Orange-Red

Orange-Red / base

Red

Red / base

Maroon

Red / +

Purple

Red-Purple / base

Cobalt

Purple-Blue / base

Dark Blue

Blue / +

Lime

Green / -

Green

Green / base

Chartreuse

Green-Yellow / -

Grass Green

Green-Yellow / base

Olive

Green-Yellow / +

Black

Neutral / base

Principled

Communication

Strong-willed

Believes

Brave

Believes

Formidable

Appearance

Persistent

Communication

Defiant

Behavior

Proud

Communication

Unwavering

Believes

Motivating

Communication

Fighting for

Behavior

courage

Symbolic

fight

Experiential

competition

Functional

challenge

Functional

overcoming

Functional

ambition

Experiential

energy

Experiential

speed

Functional

joy of victory

Experiential

championship

Experiential

Sharp with serifs

Sharp • with serifs

Sharp sans-serif

Sharp • sans-serif

Bold with serifs

Bold • with serifs

Bold sans-serif

Bold • sans-serif

Neutral sans-serif

Neutral • sans-serif

Triangles

Leadership, Determination...

Vertical lines

Activity, Upward aspiration...

Diagonal lines

Struggle, Overcoming passivity...

Broken lines

Complexity, Unevenness...

Stars and sparks

Mystery, Inspiration...

Unyielding

19-28. Bold – Respectful

Energetic

19-28. Bold – Respectful

Relevant

19-28. Bold – Respectful

Gothic

Equestrian (derby)

Empire

Hollywood Glamour

Military – Pilots

Military – Sailors

Military – Infantry

Military – Generals

Sporty

Sport Chic

Sport Casual

Tight arrangement

Energy, Excitement, Action

Chaotic arrangement

Impulsiveness, Passion, Emotions, Impulse

Brutalism

Heavy typography; Concrete textures; Monolithic forms; Rough edges; Asymmetry; Minimal color

Bold Characters

Exaggerated features; Bright facial expressions; Charisma; Dynamics; Humor; Recognition

American Punk

Torn edges; Magazine collages; Aggressive typography; Xerox effect; Protest symbols; High contrast

Totalitarian

Monumentality; Symmetry; Heroic figures; Red banners; Grandeur; Propaganda

Empire

Eagles and laurels; Gold; Monumentality; Symmetry; Imperial symbols; Grandeur

Comics and Pop Art

Black outlines; Ben-Day dots; Bright colors; Speech bubbles; Onomatopoeia; Dramatic flair

Massive Typography

Huge letters; Typography as art; Boldness; Hierarchy; Contrast; Expression

Medieval Modern

Heraldry; Gothic fonts; Medieval motifs; Modernity; Contrast of eras

Ancient Images

Statues; Columns; Marble; Classics; Eternity; Harmony