Everyman

Needed

Appearance

Child

Accessible

Behavior

Child

Simple

Behavior

Child

Practical

Behavior

Child

Relatable

Behavior

Child

Predictable

Behavior

Child

Loyal

Believes

Child

Friendly

Communication

Child

Open

Communication

Child

Democratic

Communication

Child

affordability

Functional

Child

simplicity

Functional

Child

utility

Functional

Child

benefit

Functional

Child

down to earth

Symbolic

Child

connection

Relational

Child

relevance

Functional

Child

equality

Relational

Child

belonging

Relational

Child

joint efforts

Relational

Child

Round sans-serif

Round • sans-serif

Bold sans-serif

Bold • sans-serif

Neutral with serifs

Neutral • with serifs

Neutral sans-serif

Neutral • sans-serif

Neutral handwritten

Neutral • handwritten

Circles

Ideal, Unity...

Ovals

Conflict avoidance, Unwillingness to argue...

Squares

Endurance, Patience...

Rectangles

Variability, Uncertainty...

Horizontal lines

Passive movement, Predictability...

Diagonal lines

Struggle, Overcoming passivity...

Cells

Order, Goal...

Flowers

Carefreeness, Love...

Casual

10-18. Casual – Formal

Conversational

10-18. Casual – Formal

Heartfelt

10-18. Casual – Formal

Swiss International

Flat

Geometric 2D

Comics and Pop Art

Massive Typography

Anti-design

90s Nostalgia

Emoji