Flat
Two-dimensional style without shadows, gradients and volume. Bright colors, simple forms, maximum functionality.
Compositions
2Brand Attributes
3
Style Characteristics
• No volume
• Bright flat colors
• Simple icons
• Clear borders
• Readable typography
✓ When to Use
• For web and mobile interfaces when loading speed and clarity are important. Modern, friendly look.
✗ Avoid If
• Need depth, realism or luxury. May look too simplistic for premium brands.
Usage Examples
Mobile app
SaaS dashboard
Educational platform
Brand Examples
Dropbox
Bright flat rebrand 2017
Spotify
Flat icons and interface
Airbnb
Clean flat design
In this database
- Same archetype set
- 1 of 50
- Rarest archetype
- Everyman — 8 of 50
- Linked entries
- 13
Style DNA
See Also
Emoji
Emoji; Universality; Emotionality; Simplicity; Digital culture; Recognition
Voxel
Cubic forms; Pixelation; Blockiness; Gaming aesthetics; Nostalgia; 3D
Art Nouveau
Smooth lines; Plant motifs; Asymmetry; Elegance; Organic shapes; Decorativeness
Geometric 2D
Simple forms; Bright colors; Clear lines; Geometry; Balance; Rhythm
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