Art Nouveau
Smooth organic lines, plant motifs, grace and elegance of late 19th century.
Style Characteristics
• Smooth lines
• Plant motifs
• Asymmetry
• Elegance
• Organic shapes
• Decorativeness
✓ When to Use
• For luxury brands, beauty, jewelry when refinement and femininity are needed.
✗ Avoid If
• Modernity or masculinity are needed.
Usage Examples
Cosmetics brand
packaging
Jewelry house
branding
Spa salon
branding
Brand Examples
Guerlain
Beauty
Art Nouveau in bottle design
Mucha
Art
Art Nouveau classic
Liberty
Retail
Floral prints
In this database
- Same archetype set
- 1 of 50
- Rarest archetype
- Innocent — 12 of 50
- Linked entries
- 4
Style DNA
90s NostalgiaAbstract SurrealismAmerican PunkAncient ImagesArt DecoAvant-gardeBrutalismClassicalClose-up and DetailingComics and Pop ArtComplex MaximalismData VisualizationEmpireExperimental TypographyExpressionismFlatFrasurbaneGeometric 2DGeometric 3DGlassmorphismGothicGrungeHolographicMedieval ModernMemphisMinimalismModernMonochrome & DuotoneOptical IllusionsParametricPsychedelicRealistic SurrealismRetro MinimalismRetrofuturismSoft GradientsSwiss InternationalTotalitarianVictorian
See Also
Bubbles
Round forms; Gloss; Softness; Playfulness; Volume; Lightness
Escapism
Dreaminess; Soft colors; Clouds; Fantasy; Magic; Unreality
Flat
No volume; Bright flat colors; Simple icons; Clear borders; Readable typography
Art Deco
Geometric patterns; Gold and metallics; Symmetry; Elegant typography; Luxurious materials; Stylized forms
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