Escapism
Dreamy, fairy-tale style for escape from reality. Soft colors, clouds, fantasy.
Style Characteristics
• Dreaminess
• Soft colors
• Clouds
• Fantasy
• Magic
• Unreality
✓ When to Use
• For lifestyle brands, children's products, wellness when oasis of calm is needed.
✗ Avoid If
• Realism or seriousness are needed.
Usage Examples
Children's book
branding
Meditation app
website
Lifestyle brand
social_media
Brand Examples
Glossier
Beauty
Dreamy aesthetics
Studio Ghibli
Animation
Magical worlds
Moleskine
Lifestyle
Romance of creativity
In this database
- Same archetype set
- 1 of 50
- Rarest archetype
- Innocent — 12 of 50
See Also
Bubbles
Round forms; Gloss; Softness; Playfulness; Volume; Lightness
Holographic
Iridescence; Holograms; Metallics; Futurism; Magic; Rainbow effect
Smooth Contour 2D
Smooth lines; Organic forms; Softness; Friendliness; Continuity; Harmony
Art Nouveau
Smooth lines; Plant motifs; Asymmetry; Elegance; Organic shapes; Decorativeness
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