Conversational
Natural dialogue, like in life. Easy to perceive.
✓ What to do
• • Write as you speak • Use short phrases • Be natural • Add emotions
✗ What to avoid
• • Don't use too much slang • Avoid jargon • Don't lose structure • Don't forget the goal
Example Phrases
"You know what? We made something you'll definitely love."
email
"So, shall we go shopping? Discounts await!"
social
"Look how it works: one, two, three — done!"
website
Application Contexts
9/10
email
Everyday emails
9/10
social_media
Light content
8/10
website
UX copy
Brand Examples
Mailchimp
Tech
Разговорный интерфейс
Glossier
Beauty
Дружелюбная коммуникация
Casper
Retail
Простой язык
In this database
- Entries with this archetype
- Everyman — 3 of 36
Archetypes
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