Neutral with serifs

Classic universal serif font with excellent readability and balanced proportions. Ideal for long texts and traditional publications.

Archetypes

Caregiver

Explorer

Ruler

Sage

Everyman

Font Characteristics

• Balanced proportions

• Classic serifs

• Neutral character

• High readability

• Universality

✓ When to Use

• Books and publications

• Newspapers

• Blogs

• Official documents

• Educational materials

✗ Avoid If

• When strong character needed

• Very modern brands

• When need to stand out

Pairing Tips

Universal in pairings. Works with all sans-serif fonts. Can be used monochromatically.

Usage Examples

Article Text

body

Provides comfortable reading

Publication Heading

heading

Creates professional look

Visual Characteristics

weight

regular

width

normal

contrast

medium

legibility

very_high

formality

neutral

Brand Examples

The Economist

Медиа

Uses for articles

Medium

Публикации

Uses for texts

The Guardian