Comics and Pop Art

Bright, contrasting style with black outlines, Ben-Day dots, speech bubbles and mass culture irony.

Archetypes

• Black outlines

• Ben-Day dots

• Bright colors

• Speech bubbles

• Onomatopoeia

• Dramatic flair

• For entertainment brands, youth products, when energy and recognition are needed. Works well in advertising.

• Target audience is older or conservative. May seem unserious.

Comic book store

branding

Energy drink

packaging

Gaming app

website

Marvel

Entertainment

Comic giant with iconic style

Roy Lichtenstein

Art

Pop art artist

UNIQLO

Fashion

Collaborations with pop art artists