Graphic Styles

Bold Characters

Expressive, charismatic characters with exaggerated features and bright personality.

Archetypes

3
H

Hero

E

Explorer

J

Jester

Style Characteristics

• Exaggerated features

• Bright facial expressions

• Charisma

• Dynamics

• Humor

• Recognition

✓ When to Use

• For youth brands, games, animation when emotional connection is needed.

✗ Avoid If

• Target audience is conservative or expects seriousness.

Usage Examples

Mobile game

branding

Youth brand

branding

Animation project

social_media

Brand Examples

Duolingo

EdTech

Duo the Owl - charismatic mascot

Mailchimp

Tech

Freddie - bold monkey

Pringles

FMCG

Mr. Pringles