Memphis
Bright, playful 1980s style with chaotic geometric forms, neon colors and postmodern irony.
Archetypes
3Colors
5Shapes
2Compositions
2Style Characteristics
• Chaotic forms
• Neon colors
• Zigzags and waves
• Mismatched patterns
• Irony
• Asymmetry
✓ When to Use
• For youth brands, creative agencies, when energy and fun are needed. Suitable for social media and events.
✗ Avoid If
• Seriousness or professionalism is needed. May quickly become dated or irritating.
Usage Examples
Youth fashion brand
branding
Creative agency
website
Music festival
social_media
Brand Examples
MTV
MediaUsed Memphis in 80-90s
Saved by the Bell
EntertainmentTV show with Memphis aesthetics
Mambo
FashionAustralian brand with bright prints