Broken lines
Broken lines are an aggressive pattern of angular zigzags symbolizing complexity, conflict, and independence. In branding, they convey wit, irony, and diversity. Broken lines are associated with lack of authorities, impulsiveness, and excitement. This pattern creates a sense of energy, tension, and dynamics.
Archetypes
5🧠 Shape Psychology
Broken lines evoke feelings of excitement, tension, and unpredictability. They activate the Jester, Hero, Rebel, Magician, and Creator archetypes, creating an atmosphere of creative chaos and freedom. Zigzags convey electrical energy, lightning, swiftness. Symbolize rejection of stereotypes and unconventional thinking.
Associations
✓ When to Use
• Use broken lines for energy drinks, youth brands, creative agencies, music festivals. Effective for conveying energy, rebellion, and independence. Ideal for brands wanting to emphasize unconventionality, wit, and dynamics. Work excellently in youth culture design.
✗ Avoid If
• Avoid broken lines if stability or calmness is needed. Not suitable for financial institutions, medical facilities, or luxury brands. Zigzags may be perceived as too aggressive, chaotic, or nervous for conservative or family brands.
💡 Design Tips
Use zigzags to create sense of electricity and energy. Combine with bright, neon colors to enhance dynamics. Broken lines work excellently in graffiti style, punk aesthetics, and extreme sports design. Ideal for conveying lightning and energy discharges.
Usage Examples
Energy Drinks
Zigzags convey powerful energy charge, vigor, and product activity
Music Festivals
Broken lines create sense of drive, rebellion, and youth culture
Comics and Graffiti
Zigzags symbolize action, impact, emotional burst, and plot dynamics
Brand Examples
Red Bull
Energy DrinksDynamic lines in design convey energy, speed, and adrenaline
AC/DC
MusicLightning in logo symbolizes electrical energy of rock music and rebellious spirit
Monster Energy
Energy DrinksAggressive broken claw lines convey brand power, strength, and extremity