Font Families

Round sans-serif

Modern friendly sans-serif with soft rounded forms. Ideal for brands wanting to appear accessible, open, and modern simultaneously. High screen readability.

Archetypes

4
I

Innocent

C

Caregiver

J

Jester

RG

Everyman

Font Characteristics

• Fully rounded forms

• Sans-serif

• Even stroke weight

• High x-height

• Excellent screen readability

✓ When to Use

• Mobile apps and UI

• Startups and young brands

• Social networks

• Educational platforms

• Wellness and health

✗ Avoid If

• Banks and financial institutions

• Law firms

• Luxury brands

• Traditional corporations

Pairing Tips

Pairs with sharp or neutral fonts to create contrast. Can use different weights from same family for hierarchy.

Usage Examples

App Interface

ui

Buttons and navigation elements

Startup Logo

display

Creates friendly and modern image

Visual Characteristics

weight

regular

width

normal

contrast

none

legibility

very_high

formality

casual

Brand Examples

Headspace

Медитация и wellness

Uses to create calm atmosphere

Duolingo

Образование

Uses in interface and branding

Spotify

Музыка и медиа

Partially uses in UI elements