Relevant
Modern, aware of trends. Talks about what's important now.
Archetypes
2✓ What to do
• • Follow trends • Be in the moment • Talk about important • React quickly
✗ What to avoid
• • Don't chase hype • Avoid superficiality • Don't lose values • Don't forget eternal
Example Phrases
"In light of recent events, we decided..."
email"Everyone's talking about this right now. Here's our view."
social"Trend 2024: adapt or fall behind."
adApplication Contexts
social_media
10/10
Newsjacking
email
8/10
Timely newsletters
advertising
8/10
Trend-led campaigns
Brand Examples
Timely newsletters
BuzzFeed
MediaTimely newsletters
Zara
FashionTimely newsletters