90s Nostalgia

Return of 1990s aesthetics: gradients, Comic Sans, WordArt, pixels, CD-ROM vibe.

Archetypes

3

Shapes

2

Compositions

1

Brand Attributes

1

Style Characteristics

• Gradients

• Bright colors

• WordArt

• Pixels

• CD-ROM aesthetics

• Retro tech

✓ When to Use

• For youth brands, music, gaming when nostalgia and irony are needed.

✗ Avoid If

• Target audience doesn't remember 90s. May become dated.

Usage Examples

Indie band

branding

Retro game

branding

Vintage store

social_media

Brand Examples

Windows 95

Tech

Inspiration source

Geocities

Web

Early web design

Lisa Frank

Lifestyle

Bright 90s nostalgia