Graphic Styles

Frasurbane

Refined, sophisticated style inspired by 90s sitcom aesthetics. Combination of elegance and accessibility.

Archetypes

3
C

Caregiver

L

Lover

S

Sage

Colors

3
Beige Brown Dark Green

Style Characteristics

• Elegance

• Warmth

• Vintage hues

• Sophistication

• Comfort

• Nostalgia

✓ When to Use

• For lifestyle brands, cafes when warm elegance without snobbishness is needed.

✗ Avoid If

• Modernity or minimalism are needed.

Usage Examples

Cozy cafe

branding

Bookstore

branding

Lifestyle magazine

branding

Brand Examples

Kinfolk

Media

Refined lifestyle

Aesop

Beauty

Elegant simplicity

Blue Bottle Coffee

FMCG

Refined coffee