Brutalism

Raw, unpolished style with heavy forms, monolithic blocks and industrial aesthetics. Inspired by brutalist architecture.

Archetypes

Hero

Caregiver

Ruler

Colors

Brown White Grey Black

Shapes

Squares

Rectangles

Compositions

Chaotic arrangement

Vertically asymmetric

Style Characteristics

• Heavy typography

• Concrete textures

• Monolithic forms

• Rough edges

• Asymmetry

• Minimal color

✓ When to Use

• For brands that want to appear strong, uncompromising and honest. Suitable for architectural firms, industrial companies, underground culture.

✗ Avoid If

• Target audience expects softness, refinement or luxury. Not suitable for beauty industry or children's products.

Usage Examples

Architecture firm

website

Industrial brand

branding

Underground music festival

social_media

Brand Examples

Balenciaga

Fashion

Uses brutalist aesthetics in packaging design

The Brutalist

Architecture

Architecture magazine with raw typography

Carhartt WIP