Grunge

Dirty, worn style with textures, scratches, roughness and anarchic aesthetics. Inspired by 90s grunge music.

Archetypes

3

Colors

5

Shapes

1

Compositions

2

Brand Attributes

1

Style Characteristics

• Dirty textures

• Worn effects

• Rough typography

• Dark tones

• Chaos

• Analog effect

✓ When to Use

• For music brands, alternative culture, fashion. When authenticity and rebellion are needed.

✗ Avoid If

• Cleanliness or premium feel are needed. May look dirty or sloppy.

Usage Examples

Rock band

branding

Vintage store

branding

Alternative magazine

branding

Brand Examples

Nirvana

Music

Grunge icon

Urban Outfitters

Fashion

Vintage aesthetics

Vans

Fashion

Skate and grunge culture