Graphic Styles

Retro Minimalism

Combination of retro aesthetics with minimalist principles. Vintage meets clean forms.

Archetypes

3
I

Innocent

C

Caregiver

S

Sage

Colors

1
Orange

Style Characteristics

• Vintage colors

• Simple forms

• Retro fonts

• Cleanliness

• Nostalgia

• Restraint

✓ When to Use

• For cafes, vintage brands when nostalgia without overload is needed.

✗ Avoid If

• Ultra-modernity or tech feel are needed.

Usage Examples

Vintage cafe

branding

Retro store

branding

Independent publisher

branding

Brand Examples

Ace Hotel

Hospitality

Retro with minimalism

Shinola

Lifestyle

American retro-minimalism

Kinfolk

Media

Vintage simplicity