Classical
Timeless, restrained style with symmetry, harmony, golden proportions and antique motifs.
Archetypes
3Shapes
2Compositions
2Brand Attributes
1Style Characteristics
• Symmetry
• Harmony
• Antique motifs
• Restraint
• Elegance
• Timelessness
✓ When to Use
• For traditional brands, education, culture, law firms when solidity is needed.
✗ Avoid If
• Modernity or innovation are needed. May seem outdated.
Usage Examples
University
branding
Law firm
branding
Art museum
branding
Brand Examples
Harvard University
EducationClassic academic aesthetics
The Metropolitan Museum
CultureClassic museum design
Burberry
FashionBritish classics