Graphic Styles

Emoji

Emoji as main visual language. Universality, emotionality, digital culture.

Archetypes

3
I

Innocent

J

Jester

RG

Everyman

Style Characteristics

• Emoji

• Universality

• Emotionality

• Simplicity

• Digital culture

• Recognition

✓ When to Use

• For social media, mobile apps, youth brands.

✗ Avoid If

• Seriousness or professionalism are needed.

Usage Examples

Messenger

website

Social media campaign

social_media

Youth brand

branding

Brand Examples

Slack

Tech

Emoji in communication

Discord

Tech

Emoji culture

Apple

Tech

Emoji creators