Fun
Light, positive, creates good mood. Uses humor without extremes.
Archetypes
1✓ What to do
• • Use simple humor • Be positive • Create smiles • Stay friendly
✗ What to avoid
• • Don't go into sarcasm • Avoid dark humor • Don't mock customers • Don't lose professionalism
Example Phrases
"30% off! Your wallet says thank you 😊"
email"Monday? Hang in there, we're with you!"
social"Delivery faster than you can say 'wow'"
websiteApplication Contexts
social_media
9/10
Light content
email
8/10
Friendly newsletters
customer_service
7/10
Positive support
Brand Examples
Innocent
FMCGPlayful packaging and communication
Ben & Jerry's
FMCGFun flavor names
Mailchimp
TechFriendly interface