Heartfelt
Sincere, coming from the heart. Creates emotional connection.
Archetypes
2✓ What to do
• • Be sincere • Share feelings • Show empathy • Create connection
✗ What to avoid
• • Don't overact • Avoid manipulation • Don't be sappy • Don't lose authenticity
Example Phrases
"We know how important this moment is for you. We're here."
email"Thank you for trusting us. It means a lot ❤️"
social"Every story is unique. Share yours with us."
websiteApplication Contexts
email
9/10
Thank-you emails
advertising
9/10
Emotional campaigns
customer_service
10/10
Support in tough moments
Brand Examples
Dove
BeautyИскренние кампании
Patagonia
ApparelИскренность в ценностях
TOMS
FootwearСоциальная миссия