Scientific
Maximally precise, based on facts and research. Academic approach.
Archetypes
1✓ What to do
• • Use research • Provide data • Be precise • Reference sources
✗ What to avoid
• • Don't be boring • Avoid jargon • Don't lose audience • Don't complicate unnecessarily
Example Phrases
"Clinical trials (n=1000) confirmed 97% effectiveness."
website"According to Nature study, 2023, our method..."
email"Peer-reviewed results. Proven effectiveness."
adApplication Contexts
website
10/10
Research, white papers
email
8/10
Professional newsletters
advertising
7/10
B2B campaigns
Brand Examples
Nature
PublishingНаучный журнал
IBM Research
TechИсследовательские публикации
Mayo Clinic
HealthcareМедицинская экспертиза