Instructive
Teaches and guides. Clear instructions and guidelines.
Archetypes
2✓ What to do
• • Give clear steps • Use structure • Be consistent • Explain 'why'
✗ What to avoid
• • Don't complicate • Avoid condescension • Don't overload with info • Don't be too dry
Example Phrases
"Step 1: Open the app. Step 2: Tap 'Start'..."
email"Important: Follow these rules for best results."
website"We recommend: Use this feature to..."
adApplication Contexts
email
10/10
Onboarding
website
10/10
How-to guides
customer_service
9/10
Problem solving
Brand Examples
IKEA
RetailИнструкции по сборке
Google Support
TechHelp центр
Duolingo
EdTechОбучающие уроки