Polite
Correct, courteous, follows etiquette. Respectful.
Archetypes
2✓ What to do
• • Use 'please' • Say thank you • Be courteous • Follow etiquette
✗ What to avoid
• • Don't be cold • Avoid formalism • Don't lose sincerity • Don't overdo etiquette
Example Phrases
"Thank you for your inquiry. We'd be happy to help."
email"Please let us know if you need assistance."
customer_service"We'd be delighted to see you again. Thank you for choosing us."
websiteApplication Contexts
customer_service
10/10
Professional support
email
9/10
Business correspondence
website
8/10
Formal pages
Brand Examples
Ritz-Carlton
HospitalityFormal pages
Tiffany & Co.
LuxuryFormal pages
Singapore Airlines
TravelFormal pages